The pressure to follow up our Webby-nominated Season 5 campaign for Better Call Saul was enormous. It was clear Saul’s explosive final season deserved an even more engaging, record-breaking campaign.
As our in-house social creative team sat down in late 2021 to start planning, we made it our mission to create exciting extensions of the show — connect that would make our social handles required stops for all BCS fans.
We were blown away by the results.
In the infamous words of Walter White, “let’s cook.”